This textbook provides readers with an interesting overview of the field of corporate valuation in a quick and easy way. For the second edition, the authors have added a new 9th chapter devoted to valuations and the use of argumentation values in negotiation situations. The book includes a number of self-test questions with answers. The contents: Introduction / Discounted Cash Flow Valuation (DCF Valuation) / Comparable Companies Analysis / Precedent Transactions Analysis / Further Valuation Methods / From Enterprise Value to Equity Value / The Tension between Principals, Evaluators, Objectives and Leeway in Corporate Valuations / Value and Price - a Tangent on Valuation Theory / Argumentation Values in Negotiation / Self-Test Questions - Proposal for Solutions.