Agentic AI has transformed software development in twelve months. Teams can turn ideas into working products at unprecedented speed. How do you organize your company to make that capability count? Where do you start? In this expanded and revised third edition of CODE CRASH, Matthias Schrader shows how to build with agentic AI and lead the change it demands. His central argument: competitive advantage depends on how you adopt AI, put it to work, and learn from the results. With Soul-System-Speed, the book provides an operating model that connects organizational change with product development, from the spark that starts a transformation to an intent-to-production pipeline that turns purpose into a working product. Through case studies, clear diagrams, and practical methods, you'll learn to define what deserves to be built, equip teams to deliver it, and avoid costly traps. Whether you're building your first AI-powered product or rethinking an entire company, CODE CRASH gives you a concrete place to start.