This book offers a comprehensive collection of the latest research presented at the 10th International XR-Metaverse Conference held in Maastricht, The Netherlands in 2025. Its goal is to bridge the gap between academia and industry by advancing the state of the art in Metaverse, XR, AI-based AR and VR technologies, and by exploring their applications in various fields such as business, marketing, education, health care, tourism, events, fashion, entertainment, retail, and the gaming industry.Including contributions by prominent XR scholars from around the globe, the book addresses a wide range of significant topics concerning XR and the Metaverse. Showcasing cutting-edge research outputs, it is of interest to both academics and practitioners eager to catch up on the latest developments in this rapidly evolving field.