The Farm Shop Planning, marketing, advertising A well-planned farm shop can be a very successful line of business in the long run. With this book, you can implement your ideas, with instructions on how you can best implement the planning process for your own farm shop. Find out how you can best position your farm shop range on the market with the right marketing strategies, plan your product range and get involved with direct marketing. Many examples and an overview of the legal framework will help you establish your own modern farm shop.