The publication looks at the intersections that now exist between gender studies and the objects of digital media culture—memes, apps, posts. Speculative experiments are carried out to test out entry points to the contemporary constellations of digital media culture and gender theory approaches using individual objects. Feeling and affect play a key role here: having our emotions appealed to by artistic and media objects changes our critical thinking about them. The “cartography” of contemporary digital media culture thus constitutes a situated method. Julia Bee is Professor of Media Aesthetics at the University of Siegen. Irina Gradinari is Junior Professor of Gender Studies at FernUniversität in Hagen. Katrin Köppert is Junior Professor of Art History/Popular Cultures at the HGB Academy of Fine Arts Leipzig.